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February 12-13, 2025 
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INTERSTYLE 2023 Event Report

INTERSTYLE 2023

We announce that "INTERSTYLE 2023" held at Pacifico Yokohama (Hall D) over three days from February 14 to 16, 2023, has successfully come to a close. We would like to express our deepest gratitude to all exhibitors, associations and federations, the press, and visitors for their continued support. Thank you very much.

The voluntary restraint of people's traffic due to the novel coronavirus has begun to settle down, and 8,668 people visited the exhibition over the three days from all over Japan.

The number of retailers increased about 28% over the previous year, and the number of general visitors increased about 33% over the previous year due to the establishment of a new MARKET DAY, which will be discussed later in this report. Of the 154 exhibitors, 48 companies, or 31% of the total, were new exhibitors, and a total of 257 brands were lined up at their booths.

In addition, as the coronavirus pandemic has begun to settle down, and in response to previous requests from exhibitors and visitors, a direct sales day called "MARKET DAY" was held on the last day of the show to attract general visitors to the show. Although there are still some issues to be addressed, such as product replacement and notification methods, the event was well received, and we hope to build on this in the future.

Again, we would like to thank all the exhibitors, visitors, and all those who came to the show, and we would like to thank everyone who came to see us with a smile on their faces.

Number Of Visitors

Category February 14 February 15 February 16 Total Number
(Category)
Ratio Year-On-Year Rate
Retailer Total
(Specialty store)
(Large specialty store)
(Department store)
(Online store)
1,185
(895)
(208)
(14)
(68)
1,041
(821)
(142)
(10)
(68)
553
(399)
(92)
(14)
(48)
2,779
(2,115)
(442)
(38)
(184)
32.1% 128.2%↑
Wholesaler 300 208 181 689 7.9% 116.4%↑
Trading company 114 104 84 302 3.5% 115.3%↑
Manufacturer 432 314 326 1,072 12.4% 127.6%↑
Press 92 42 42 176 2.0% 101.1%↑
Rider 134 176 108 418 4.8% 131.4%↑
Others 244 240 244 728 8.4% 113.0%↑
General Public 520 662 1,152 2,334 26.9% 132.9%↑
Overseas visitor 110 26 34 170 2.0% 2125.0%↑
Total Number 3,131 2,813 2,724 8,668 100.0% 128.2%↑
Number Of Visitors (2023)

Facts & Figures

Title INTERSTYLE 2023 - The exhibition of Action Sports & Outdoor
Dates February 14 (Tue) - 16 (Thu), 2023 (3days)
10:00 - 18:00 (Last day -17:00)
Venue PACIFICO Yokohama (Hall D)
Event Scale 154 corporate exhibitors (48 first-time exhibitors), 257 brands and 274 booths (6,700m²)
Organizer INTERSTYLE Co., Ltd.
213, 1-33-8, Hakusan, Bunkyou-ku, Tokyo. 113-0001, Japan
Tel: +81-3-5840-8044  Fax: +81-3-5942-4400
URL : https://www.interstyle.jp/en/
Support Yokohama City,
Manufactured Imports and Investment Promotion Organization (MIPRO),
Japan Pro Surfing Association (JPSA),
Nippon Surfing Association (NSA),
Surfing Japan International,
Japan Wetsuits Manufactures Association (JWMA),
Surfrider Fundation Japan,
Japan Profesional Bodyboarding Association (JPBA),
Japan Bodyboarding Manufactures Association (BMA),
Stand Up Paddleboard Association (SUPA),
Japan SUP Organization (JSO),
Japan Windsurfing Association (JWA),
Japan Wakeboard Association (JWBA),
All Japan Skateboard Association (AJSA),
Japan Skateboarding Federation (JSF),
World Skate Japan,
Japan Action Sports Association (JASA)
Co-Sponsorship SURFIN' LIFE,
The Surfer's Journal – Japan Edition,
SURFMEDIA,
NAMI-ARU?/CYBIRD CO.,Ltd.,
F+MAGAZINE/Medialine,
COLORS MAGAZINE,
Nihon Surf Academy Koutoubu,
SNOWBANK,
CHANNEL SQUARE,
STUDIO JAPAHO Inc.,
BACKSIDE SNOWBOARDING MAGAZINE,
Spring cue
Exhibitors Surfing, SUP, Skateboarding, Snowboarding, Fashion, Outdoor, Fishing, Bicycle, Motorcycle, Golf, Fitness, Pet, Miscellaneous goods, Art, Music and more.

 

YouTube Video filmed by ADVANCE INC.

This year's coverage focused on the booths of each exhibitor. There is a lot of information about trends in the industry, comments from people we don't usually have access to, and the latest information about brands.